Interview with our QSE Director Jérémy Bouron :
Can you explain to us the origin of the REAALISE approach?
In parallel with our CSR (Corporate Social Responsibility) approach, we are working on FSC or FOOD SAFETY CULTURE (= Culture of Quality and Food Safety).
We have chosen to link these two approaches by creating REAALISE in order to give substance to all the actions we carry out both in CSR and FOOD SAFETY CULTURE.
Our actions of governance, training and deployment of our food safety management are included in this global approach called REAALISE.
What is the benefit of REAALISE?
The main objective is not to multiply the steps taken with the teams, especially as the FSC and CSR management tools are the same (training, etc.).
Renaming an approach allows it to be personalised so that it can be more easily appropriated and to involve employees more.
For our external environment, the personalisation of our CSR + FSC approaches in REAALISE allows us to enhance the value and credibility of our actions, especially as we have REAALISE evaluated each year by an independent and recognised organisation, ECOCERT. This assessment is carried out according to the ISO 26000 reference system: the most wide-ranging international standard, understood and recognised worldwide.
Can you give us some practical examples of actions carried out within the framework of REAALISE?
Here is a non-exhaustive list of actions carried out within the framework of REAALISE: